The Perspective: Justine Johnson

Look around and you’ll notice a new shade permeating our Instagram feeds, home design, and this month’s fashion week: blue – and not just any blue – Mediterranean blue, Santorini sea blue, stare in my eyes, get weak in the knees blue. Shades so striking that it only made sense for stylists to start putting them on their face. Take Justine from SoBeanie, style blogger at large, who’s using cobalt blue shades from RAEN to warm up her look in the cold Northeast. "New England the past few weeks has been full of nothing but snow and that is what is inspiring this all blue look, ice and snow." If you ask us, snow has never looked so hot.

The Perspective: Eklavya "Lav" Juneja

Recently, we've been feeling blue. Not the sad kind of blue, but the calm kind of blue that gives you the sense of fearlessness to go out there and try something new. And what do you know, along came a new color collection from RAEN in none other than the best shade of blue: cobalt. And then insert men's fashion blogger Lav, aka McLavin. Maybe it's his European roots or maybe it's his new NYC-inspired lifestyle, but Lav put the perfect style onto his face and took the words right out of our mouths.

"Shade of blue defines within me a calm and composed mindset. Giving me the freedom to experiment with my style and getting out of my comfort zone. Wearing the shade casts tranquility, just like nature, considering air and water. Projecting optimism the shade keeps me dedicated towards working harder for the future in the hope of great things lie ahead. Adding a bit of blue to one’s life could shed light onto a different path for doing things with a positive attitude."

Introducing: Endless Eyewear

If you can't already tell, we here at DITTO love coming up with next big thing, the thing that actually changes everything. The next thing that will absolutely revolutionize the way people buy eyewear. Well, that thing is here. Endless Eyewear - a subscription service which allows men and women to pick out their favorite pair of designer glasses and then swap them for any other pair, any time they want. For every season or any reason. It's like "Netflix" for designer eyewear.

“We are constantly improving the way people buy glasses. Our patented virtual try-on technology solved one major hurdle: fit. Our style quiz and personal shop solve another: discovery”, says CEO Kate Doerksen. “We believe this subscription model will solve the third major hurdle: the cost. Glasses are an amazing fashion accessory but historically, they’ve been too expensive to own more than one pair. This new program empowers people to update their eyewear as often as they update their wardrobe.”

Here's the skinny. There are two types of subscription programs with Endless: sunglasses and prescription glasses. The sunglasses membership is $19 a month and the prescription glasses membership is $29 a month. Membership includes free shipping, free returns and insurance for minor wear and tear like scratches. Every pair of prescription glasses includes brand new premium prescription lenses. Yes, really. And members of Endless Eyewear can select glasses from over 50 top designer brands including Ray-Ban, Oakley, Burberry, Karen Walker, The Row, Illesteva, Givenchy, and Paul Smith.

Entry into the program is first come, first serve so sign up now to secure your spot. But don't save all the fun for yourself - invite four of your most stylish friends, and get your first month free. It's that easy.

Questions? Find them answered.