Bienvendio a Miami: DITTO + Mercedes Benz Fashion Week Swim


Party in the city where the heat is on, all night on the beach till the break of dawn – I’m going to Miami. “Welcome to Miami.” Will Smith, whatttt?

Down to/for business: This weekend marks not only the most exciting time of year for swimwear fashion buyers, designers, press, and admirers – but quite possibly the most enthusing partnership to date for DITTO. We’ve all heard of the infamous Mercedes Benz Fashion Week. Well, meet Mercedes Benz Fashion Week SWIM – the younger sister of NY Fashion Week, hosted each year in Miami Beach. This year, DITTO has partnered with the bright and spunky Olivia Ormos of her own OO&Co, Helena Goldslantz, Daily Front Row, and Lifestyle Retreat Lounge to bring to Swim Week one of its most alluring offerings yet. And the catch? DITTO is the official eyewear sponsor of the LRL for Swim Week!

Hosted in the ballroom of the Shelborne Hotel, adjacent to “The Tents” of the MBFWS runway presentations, the Lifestyle Retreat Lounge serves as the premier destination for pre-, post-, and in-between show times. Free Wi-Fi, snacks and refreshments, and an captivating array of brands and companies showcasing interactive products and services all provide entertainment and solace for retail buyers, press, bloggers, models, and other attendants of the shows.

At the DITTO booth, we will allow show-goers to create DITTOs and try-on glasses in fluid 180 degree views, compare their favorite styles in motion side by side, post to Facebook, and browse through our current assortment of 22 designer brands and thousands of styles of glasses and sunglasses – all on an iPad! We’ll also be displaying a curated collection of some of our most noteworthy and indicative glasses for extra eye and hand candy, as well as interacting more with fashion and beauty industry influencers and tastemakers.

We’ll be alongside brands like Mary Kay, ConAir, Rica Swimwear, blo, Monster, GoCharge, Sweet & Tipsy, and more. Stay tuned for live updates from Miami Swim Week this Friday and Saturday, July 20-21.

#seeyourself
#lrl2012

And while you're reading up on all the to-the-minute fun on Twitter and Facebook, have a listen to one of our old time favorites, compliments of Will Smith.