The Perspective:
Alexandra Bigley

Meet Alexandra Bigley - a fashion blogger out of San Francisco with an individual style she herself describes as quirky, colorful and fashion-forward. Alex allows her imagination run wild on her blog, SF Shop Girl, and is able to construct outfits some may think are only possible in high fashion magazines. To Alex, though, who tries not to take life too seriously, her blog is a creative outlet from her job as a digital marketing consultant and it is clear that she has fun with every post opportunity. We envy how Alex makes such a unique style look oh-so-effortless and decided to get inside her head to see just how she pulls it off.

5 Questions with Alexandra

1. How do you use your personal style to express yourself?
I have a vivid imagination, and try not to take life too seriously, so those elements of my personality definitely translate to the type of style I possess.

2. Have you ever been afraid to express your 100% true self?
I have never been afraid to express my true self, sartorially. I prefer to stand out. I am a Leo, so, naturally, I revel in the attention, whether it’s good or bad (haha).

3. Was anything or anyone an inspiration to your fashion risk-taker mentality?
My mother continues to be a huge inspiration. She masterfully pairs flattering silhouettes with colorful, statement-making accessories, and every look is topped off with a signature pair of spectacles.

4. What color is your favorite to flaunt?
Pink! It flatters my ivory skin tone and is unapologetically feminine.

5. In order, which do you favor: eyewear, shoes, purses. Explain.
1. Eyewear- I love that I can take on a different persona simply by adding a pair of glasses to a look.
2. Shoes- I have a very edited collection of shoes, primarily sourced from international brands, because they seem to embrace nontraditional silhouettes and quirky design elements.
3. Purses- I like purses, but all the ones I desperately covet are exorbitantly priced. So, I only have a few that I interchange quite infrequently.