If you can't already tell, we here at DITTO love coming up with next big thing, the thing that actually changes everything. The next thing that will absolutely revolutionize the way people buy eyewear. Well, that thing is here. Endless Eyewear - a subscription service which allows men and women to pick out their favorite pair of designer glasses and then swap them for any other pair, any time they want. For every season or any reason. It's like "Netflix" for designer eyewear.
“We are constantly improving the way people buy glasses. Our patented virtual try-on technology solved one major hurdle: fit. Our style quiz and personal shop solve another: discovery”, says CEO Kate Doerksen. “We believe this subscription model will solve the third major hurdle: the cost. Glasses are an amazing fashion accessory but historically, they’ve been too expensive to own more than one pair. This new program empowers people to update their eyewear as often as they update their wardrobe.”